Shawn and U

Lesbian Wedding

Tue, 22 May 2012 10:31:47 -0400

Friends always say something i want to say. This year in UK is my lesbian wedding. If u get...

Following the feedback from our focus group, we have changed...

Tue, 17 Apr 2012 07:46:59 -0400

Following the feedback from our focus group, we have changed certain detail of our first draft. This is the final version of our Mcdonald’s project.

Mcdonald’s Team Members:

ShuaiWang ; QiQi; LishaYao; YuanZhang; MiouSong; HoujunWang; HenaTabassum; YuanyiZhao; QinZhang.

Introduction:

The Team3 was given a task of creating a storyboard commercial of MacDonald from the perspective of not a product, but the brand itself.

As is generally known, the normal Macdonald ads usually present audiences its new burgers and Happy Meals with designed cartoon characters or free toys attached; which explains the difficulty of this project as the commercial had to be brand image–oriented. In this case, since the main idea is hard to pull out based on its products, the team decides to utilize MacDonald’s service concept which is “Making Every Customer Feels at Home” to lead audiences experience the family warmth the MacDonald can provide.

The story happens between a boy named Jimmy and his father, who both happen to take bites on the MacDonald burger which is supposed to be Christmas Eve snack for Santa Claus. The two bites from Jimmy and the father has accidentally shaped out of a capitalized letter “M” symbolizing the MacDonald’s brand logo.

Now please enjoy the final storyboard commercial from MacDonald “Here Comes Santa”.

Focus group report:

Description:

• a. mediator: Shawn; recorder: Amy, Bay, Doug

• b. Sample: convenient ;

• C. Major: 2 BA students, 1 Fashion management student, 3 design management students, age: 20-25, gender: 3male,3 female Nationality: 2 british, 1 Malaysia, 1 Chinese, 1 Nigeria

• d. Question: 12 questions.

Questions:

• a. If Mc is a person, how old is he or she? What characters do he or she has?

• b. Is the story easy to understand?

• c. If is a brand campaign for Mcdonald, what they should do?

• d. Music, color.

• e. Do you like this Christmas ads? Who will?

Feedback:

• a. they don’t like the brand or at least don’t have strong feeling about the brand.

• b. The story was not easy to understand.

• c. They prefer products campaign, moreover, If there is a brand campaign, it need in the store, have childrenor celebrities, and faster, not in the house.

• d. They like the music, and said that is on a right way, color should be white, Red, Mcdonald color.

• e. It is giving them feelings about the Christmas.

• f. They don’t eat Mcdonald in Christmas.

Learning outcomes from conductors aspect:

• a. As a Mediator: Attitude is very important , should be as professional as you can, even your gesture and eye contact is very important.

• b. As a Recorder: giving name card for every participates is a very efficient idea in focus group ,it will make recording faster and accurate.

Learning outcomes in sampling aspect:

• a. Age and education level is very important for sampling, it determined what answer they will given.

• b. Gender and what you using during the focus group will determined the attitude of each participates, if the gender is not balance or the language is not their first language, participates will nervous and silent.

It’s a outstanding commercial which winning Cannes Lions...

Fri, 28 Oct 2011 17:55:55 -0400

It’s a outstanding commercial which winning Cannes Lions Gold advertising awards in 2009, from sagami, a extraordinary condom advertising!

Not just the video, but the whole campaign is very interesting either! The couple in the video is real japan couple, they are in a long-distance relationship 2.5 years. They be picked by sagami and they both should running 500km to embracing each other. But the whole campaign is a complete live-show every one on internet login the website can watch it.

But the website not just have a live-show, every day they will ask u a privacy sexually question. However, when u login as a male, u can see the answer by boy only, vice versa.When the whole campaign is finish that means the couple embracing each other, u can see the answer from both gender.

The media they used is very efficiency, because in east-asian country, u hardly put condom commercial on TV, and they made the internet commercial more interesting, because they cut-off the freedom of internet.

Hope u guys enjoy it!

Video

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